Are you a tier two speaker or somebody who's looking to speak in general? After you deliver your presentation you need to continue the relationship with your audience to increase your chances of a conversion. I've brought in my friend Aleia, who is the queen of creative funnels. She really understands what it's like for us as creative business owners to want to continue that journey with our audience and reap the monetary rewards of nurturing those relationships after we connect with potential customers from the stage. Today's episode is going to walk you through why funnels are so essential to you as a speaker to maximize your impact from the stage.

If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

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Episode takeaways you don’t want to miss:

A funnel is just the journey that your lead takes from finding out who you are to finding out what you do and how that serves them and then purchasing whatever your service or offer our offer is
Speaking is really the entry point to the funnel
One of the biggest mistakes I see is that people start at the opt-in and they don't do the pre-work. Meaning they don't validate their offer and make sure that their audience actually wants what you’re offering
- Do the leg-work and understand the needs of your audience before you ask them to opt into something
After the opt-in its really important to do a welcome sequence while you have their attention to refresh the relationship you’ve created with them and remind them how knowledgeable and awesome you are to work with
People want the knowledge and skills that you have so don’t be afraid to ask for the sale after you’ve nurtured the relationship
Your sales page is going to focus on why your audience should want your product/service. Ensure to include testimonials and the impact that your goods/services are going to have on their business
Don’t make your potential customers feel guilty about not buying your product
- Push more towards them making a conscious decision to invest in their business rather than a feeling of guilt
The purpose of your email list is to re-connect and share valuable information with your potential clients in order for them to purchase from you at a later date
- For email content, focus on the questions that you’re constantly being asked. If you’re constantly asked 5 questions, make each of these questions a weekly email
Funnels can seem overwhelming at first. Take the time to draw them out from start to finish to get a clear picture (one step at a time) of the sequence that needs to take place
One of the biggest mistakes entrepreneurs make is not properly validating their offer!
- Take the time to understand your prospective clients needs
- Call prior clients and ask where they were in their business and what was going on in their lives at the time they purchased from you so that you can apply this intel to your offer